Dune: Part Two
World Premiere in Abu Dhabi - UAE
Family Campaign
Dune: Part Two World Premiere in Abu Dhabi - UAE
Dune: Part Two
A legendary two-day event featuring Hollywood's biggest blockbuster in the Middle East, starring Josh Brolin and Dave Bautista. Achieved 39.3M Instagram reach, highlighting Abu Dhabi as the top destination for world premieres.
Client
Warner Bros Abu Dhabi Tourism
Released
Timeframe
2-day activation
Project Type
World Premiere in Abu Dhabi - UAE
Technology
Event Management Influencer Activation Media Coordination Red Carpet Production
Dune: Part Two World Premiere in Abu Dhabi - UAE
Overview
Middle East premiere for Warner Bros' Dune: Part Two. Two-day activation bringing Josh Brolin, Dave Bautista, and Denis Villeneuve to Abu Dhabi. 39.3M Instagram reach.
Worked with regional influencers: Beki, Rakan, Hassan. Elite media and VIP attendance positioned Abu Dhabi as Hollywood's regional home.
Dune: Part Two World Premiere in Abu Dhabi - UAE
The Challenge
Coordinate A-list talent schedules for world premiere. Create massive regional buzz while positioning Abu Dhabi as Hollywood's premier destination. Manage elite media, influencers, and celebrities across two days.
Execute flawless logistics for international cast and VIP requirements. Generate social media impact while showcasing Abu Dhabi's world-class venue capabilities.
Dune: Part Two World Premiere in Abu Dhabi - UAE
The Solution
Strategic influencer partnerships with Beki, Rakan, and Hassan. Flawless event execution from red carpet to media coverage. Two-day activation showcasing Abu Dhabi as premier destination.
Event Management Influencer Activation Media Coordination Red Carpet Production
Coordinated A-list talent logistics and VIP experiences. Generated massive social buzz through authentic regional voices. Delivered world-class premiere establishing Abu Dhabi's Hollywood credentials.
Dune: Part Two World Premiere in Abu Dhabi - UAE
Dune: Part Two World Premiere in Abu Dhabi - UAE
Performance Results
Record-breaking social reach exceeded all targets. Two-day activation positioned Abu Dhabi as Hollywood's Middle East home.
Followers reached
Additional reach
Stories and posts
Elite media coverage secured. A-list talent delivery flawless. Abu Dhabi established as world-class premiere destination.
