Bringing martial arts magic to family tables, one noodle at a time
Family Entertainment Campaign
Family Campaign
Kung Fu Panda 4
Bringing martial arts magic to family tables, one noodle at a time
A creative influencer campaign that connected animated storytelling with authentic family experiences through food preparation, martial arts activities, and themed celebrations.
Client
Universal Pictures
Released
Timeframe
Multi-week activation
Project Type
Family Entertainment Campaign
Technology
Influencer Coordination Content Creation Event Production Themed Packaging Social Media Amplification
Kung Fu Panda 4
Overview
We partnered four macro influencers for food-focused content and martial arts activities, generating millions of views through noodle preparation and Kung Fu classes.
Universal needed authentic family engagement for their animated franchise beyond traditional movie trailers, requiring coordinated influencer storytelling that resonated with regional family values.
Kung Fu Panda 4
The Challenge
Universal's animated marketing lacked authentic family engagement. Traditional movie promotion couldn't connect film themes with real activities, while fragmented influencer partnerships failed to create cohesive storytelling that resonated with regional families.
The campaign needed to bridge animated content with authentic family experiences. Parents wanted meaningful activities connecting their children to movie themes, while Universal required coordinated influencer storytelling for maximum cultural impact.
Kung Fu Panda 4
The Solution
We created authentic family experiences through food preparation and martial arts activities. Four macro influencers showcased noodle-making, Kung Fu classes, and family moments, while 10 themed smash cakes amplified content creation across multiple families.
Influencer Coordination Content Creation Event Production Themed Packaging Social Media Amplification
The solution centered on connecting movie themes with real family activities. We coordinated influencers to create authentic content that naturally integrated film promotion with meaningful parent-child experiences.
Kung Fu Panda 4
Kung Fu Panda 4
Performance Results
The campaign transformed family entertainment marketing through authentic activity integration. Influencers reported significantly higher engagement rates with food and martial arts content, while families enjoyed meaningful movie-themed experiences that extended beyond traditional promotion.
Millions of views across platforms
Themed cake distributions
Total creators participated
Beyond engagement metrics, the campaign created authentic family bonding experiences, setting new standards for activity-based movie promotion that connects animated storytelling with real-world family activities.
