Where every moment becomes legendary, and every laugh echoes forever
Celebrity Screening Campaign
Family Campaign
Mer3i El Bremo Dubai Premiere
Where every moment becomes legendary, and every laugh echoes forever
A spectacular celebrity screening experience that brought Egypt's beloved comedian Mohammed Henedy to Dubai, creating viral moments and unforgettable connections between star and audience.
Client
Warner Bros
Released
Timeframe
Multi-day activation
Project Type
Celebrity Screening Campaign
Technology
Event Production Social Media Amplification Talent Management Media Relations Content Creation
Mer3i El Bremo Dubai Premiere
Overview
Overview We created an exclusive celebrity screening that brought Egyptian comedian Mohammed Henedy to Dubai, combining authentic cultural connection with strategic talent management to generate massive organic reach.
This approach solved Warner Bros' need for cohesive entertainment marketing that resonates with MENA audiences while maximizing viral potential.
Mer3i El Bremo Dubai Premiere
The Challenge
Warner Bros needed authentic regional engagement for Egyptian comedy in UAE markets. Traditional premieres lacked cultural connection and star power, while managing multiple agencies created fragmented campaigns with limited viral potential.
The core problem: bridging international film promotion with local audience preferences. Warner Bros wanted genuine cultural moments, diverse community engagement, and organic social reach through one reliable partner handling both celebrity management and viral content creation.
Mer3i El Bremo Dubai Premiere
The Solution
We developed an intelligent system that prioritizes offline functionality and battery efficiency. The app's architecture ensures continuous tracking even in areas with poor connectivity, while smart sync technology preserves battery life. Our emergency beacon system operates independently of cellular networks, providing crucial safety features in remote locations.
Event Production Social Media Amplification Talent Management Media Relations Content Creation
The experience centered around creating genuine star-audience connections through carefully orchestrated meet-and-greets and exclusive screening access. We coordinated 30+ content creators alongside traditional media, ensuring multi-platform coverage that resonated authentically with regional audiences.
Mer3i El Bremo Dubai Premiere
Mer3i El Bremo Dubai Premiere
Performance Results
The premiere created a significant shift in entertainment marketing for the MENA region. The campaign became an essential template for celebrity-driven content, demonstrating the power of authentic cultural connection in generating massive organic reach.
Organic views achieved
Total attendees
Content creators engaged
Beyond the numbers, the campaign fostered genuine cultural connection between Egyptian cinema and UAE audiences, setting new standards for celebrity talent management and viral content creation in regional entertainment marketing.
