Yango UAE Launch
Brand Launch Campaign
Family Campaign
Ride-sharing app, viral success
Yango UAE Launch
Strategic influencer campaign introducing Yango to the United Arab Emirates. Two macro creators delivered over 1.5 million views each, establishing instant market presence through authentic and engaging content.
Client
Yango
Released
Timeframe
Multi-week
Project Type
Brand Launch Campaign
Technology
Execution Concept Development Talent Selection Filming & Editing Social Media Strategy
Ride-sharing app, viral success
Overview
We launched Yango's ride-sharing service in the UAE through a viral influencer campaign. Partnering with macro creators Ossy Marwah and Rawan & Rayan, we generated over 1.5 million views per influencer on Instagram.
The authentic content drove massive app downloads and established Yango as a trusted mobility option in Dubai's competitive market, achieving instant brand recognition and user adoption.
Ride-sharing app, viral success
The Challenge
Breaking into Dubai's crowded ride-sharing market dominated by established apps. We needed to build instant trust and awareness for Yango through authentic content that would drive downloads and user adoption.
Creating viral content with the right influencers to differentiate Yango from competitors while ensuring cultural relevance and organic engagement that converts viewers into users.
Ride-sharing app, viral success
The Solution
Partnered with top Dubai influencers Ossy Marwah and Rawan & Rayan. Created authentic content showcasing real Yango experiences. Full production from concept to viral distribution.
Execution Concept Development Talent Selection Filming & Editing Social Media Strategy
Strategic influencer selection. Engaging content highlighting app benefits. 1.5M+ views per creator. Massive app downloads through organic reach.
Ride-sharing app, viral success
Ride-sharing app, viral success
Performance Results
The campaign exceeded all targets. Two influencers generated viral content that drove immediate app adoption and established Yango as a trusted ride-sharing option in Dubai's competitive market.
Views per influencer
Above industry average
First week conversions
The campaign's authentic approach resonated with UAE audiences, creating organic word-of-mouth and establishing Yango's presence through trusted local voices.
