Bringing Movie Magic to Communities Through Experiential Joy
The Wild Robot - Ice Cream Van Campaign
Family Campaign
The Wild Robot - Ice Cream Van Campaign
Bringing Movie Magic to Communities Through Experiential Joy
A branded ice cream van traveled across two Emirates for three weeks, visiting 20+ locations and distributing 3,000+ free scoops. The campaign brought Universal Pictures directly to communities while embodying the movie's themes of joy and service.
Client
Universal Pictures
Released
Timeframe
3 weeks across two Emirates
Project Type
The Wild Robot - Ice Cream Van Campaign
Technology
Community Outreach Influencer Engagement Branded Mobile Units Experiential Marketing Social Media Integration
The Wild Robot - Ice Cream Van Campaign
Overview
We created a branded ice cream van that brought Universal Pictures' film directly to communities across the UAE. The challenge was promoting the movie while embodying its themes of service and joy.
Our ice cream van visited 20+ locations over three weeks, distributing 3,000+ free scoops to families and communities. This approach created authentic connections with audiences while reflecting the film's message of helping others and spreading happiness.
The Wild Robot - Ice Cream Van Campaign
The Challenge
Universal Pictures needed to promote The Wild Robot while connecting authentically with UAE families. Traditional movie marketing lacks personal community engagement. The challenge was creating meaningful experiences that embodied the film's themes of service and kindness.
A branded ice cream van brought joy directly to communities across two Emirates. We visited 20+ strategic locations over three weeks, distributing 3,000+ free scoops at schools and family spots, making the movie's message of helping others come alive.
The Wild Robot - Ice Cream Van Campaign
The Solution
We created a branded ice cream van that traveled across two Emirates for three weeks. The van visited schools, influencer homes, and community spots, distributing 3,000+ free scoops. This direct approach brought Universal Pictures to families while embodying the film's themes of service and joy.
Community Outreach Influencer Engagement Branded Mobile Units Experiential Marketing Social Media Integration
The campaign created authentic connections by bringing joy directly to communities. We reached families at 20+ strategic locations, generating organic buzz and positive associations with The Wild Robot's message of helping others.
The Wild Robot - Ice Cream Van Campaign
The Wild Robot - Ice Cream Van Campaign
Performance Results
The campaign brought Universal Pictures directly to UAE communities, creating authentic family connections. Our ice cream van generated organic buzz while embodying the film's themes of service and joy across 20+ locations.
Locations visited
Users utilizing advanced analytics
3 weeks Two Emirates
Created valuable community connections promoting The Wild Robot while spreading genuine joy throughout the UAE.
